iUP is an innovative, Italian startup enterprise, active in the development of smartphone apps of its own conception and design. We officially began as a company in June 2018. However, as with many others startups, even us at iUP, sustained intense activities before the firm's constitution. Co-founders Marco (CEO) and Daniele (Project Manager) actively carried out preliminary studies on the project, analysing the reference market and building a team of professionals, subsequently playing a role in the development of the 2REC application.

2REC: THE NEW ERA OF VOICE MESSAGES

2REC is a smartphone application conceived for revolutionizing the approach to voice messages, and more generally, to evolve audio communication to the next level. This idea was born by observing the current trend of visual content: indeed, for some time now, users can count on multiple services for managing and editing images, videos and animated gifs, with numerous applications making it possible to create, customize and share such content.
Every day we scroll through our social network feeds, and we encounter what can only be defined as true visual gamification: we get to play and have fun, by creating unique, creative and surprising content. 2REC's challenge was born out of this very deficit: the mission is to introduce in the sound field the same level of customization which for some time now has been available for videos and pictures. The application offers the possibility to add voice filters, background bases (musical and/or environmental) and sounds within the recordings (one may call such additions as audio emojis). This transforms voice messages, a comfortable yet monotonous and flat means of communication, in a dynamic and brilliant action, capable of truly unleashing the user's emotional component.

2REC: A FUN AND USEFUL APP

Furthermore, 2REC is also for users employing audio notes in professional and studying-related activities.
Our goal is to provide a complete tool, capable of proving useful in everyday life: from its fast and structured track storage service, its unlimited audio-to-text conversion, to the possibility of editing the voice messages with a multifunction editor, up to its cloud backup functionalities.
2REC is an evolution and extension of instant messaging apps and social networks. Nevertheless, thanks to its innovative services, the app is capable of "completing" them, enriching the communication exchanges taking place within them.

A BIT OF HISTORY

Our registered office is located in Bolzano, while our operational headquarters are located in Lomazzo (Como), at the ComoNExT Science and Technology Park.
In 2018, we entered the “Incubatore d’Impresa” tender, promoted by the Como Chamber of Commerce and by ComoNExT, where we were named best startup enterprise, among dozens of participants.
We passed the selections for the "Global Startup Program" twice in a row, an initiative at national level of the Ministry of Economic Development.
During the first edition, in 2019, we participated in a three-month acceleration course in the Silicon Valley at the headquarters of the Plug and Play Tech Center, one of the most popular accelerator hubs in the entire world.
Next spring (2021) we will have the opportunity to experience a new period of acceleration, again in the United States, at Mind The Bridge at its headquarters in Los Angeles. The MISE again, through ICE (Agency for the Internationalization of Italian Companies), called us to represent Italian innovation in the sector at the GITEX Future Stars 2020 in Dubai, and at the prestigious CES Las Vegas 2021. Furthermore, in summer 2021 we will participate to the Mobile World Congress at Barcelona, the most important mobile technology fair in the world.